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Herradura
Project & Technical Drawings

Project Challenge

At our Retail Studio, we love to take on distinctive challenges that push the boundaries of design and functionality. The Herradura Tequila Display was one such project. Herradura Tequila is known for its rich heritage and exquisite craftsmanship, and our task was to create a retail display that would do justice to this esteemed brand

Challenges Faced

  1. Showcasing Heritage: Herradura Tequila carries a legacy of over 150 years. Our challenge was to design a display that would reflect this heritage and convey the brand’s deep roots while appealing to a modern audience.
  2. Material Selection: We had to select materials that not only met the aesthetic standards but also preserved the integrity of the product. Finding a balance between modern materials and traditional craftsmanship was crucial.
  3. Visibility and Accessibility: The bottles needed to be prominently displayed, ensuring easy access for customers while maintaining an elegant presentation.

Design Proposal

  • Custom Craftsmanship: We combined modern materials with traditional craftsmanship to create a display that reflected Herradura’s heritage and artisanal spirit.
  • Bottle Showcases: The display features specially designed shelves and showcases that not only hold the bottles securely but also make them the centerpiece of the retail space.
  • Illumination: Our lighting design was meticulous, with warm, amber-toned lighting that enhanced the display’s elegance and highlighted the tequila’s beautiful bottles.
  • Brand Integration: From the colors to the design elements, every aspect of the display was thoughtfully integrated with Herradura’s brand identity.

Result

Our Herradura Tequila Display now stands as a masterpiece in our Retail Studio portfolio. It seamlessly combines heritage, modernity, and functionality, leaving an indelible impression on customers. The display not only attracts the attention of tequila enthusiasts but also adds to the overall shopping experience, turning casual shoppers into brand enthusiasts.

3D Renders

2018Toolkit
Woodford Reserve