Project Challenge
One of the most significant challenges we encountered was the limited space available at the Dubai Airport for the Johnnie Walker Retail Studio. The space had to be utilized efficiently to create a compelling shopping environment while complying with airport restrictions.
Brand Identity Integration
Johnnie Walker boasts a strong brand identity and rich history. Incorporating these elements into the design was essential to create a space that resonates with their loyal customers and introduces the brand to new ones.
Design Proposal
To maximize the use of available space, our design proposal focused on a minimalist, open concept. We introduced wall-mounted shelves and display cases, along with a central tasting and consultation area. This created an inviting environment without overcrowding the store.