Project Challenge

Designing the Woodford Reserve Sensory Lounge at JFK Airport presented a unique set of challenges, primarily centered around creating an environment that blends the essence of craftsmanship and the art of distillation with the vibrant, bustling world of travel. Our design team faced the following challenges:

1. Space Optimization: JFK Airport is a busy hub with limited available space. Maximizing the lounge’s functionality while ensuring it maintains a sense of exclusivity was a significant challenge.
2. Compliance and Regulations: Complying with airport security and safety regulations while creating an inviting, luxurious atmosphere for travelers required innovative design solutions.
3. Branding Integration: Integrating the Woodford Reserve brand into the lounge seamlessly, ensuring that the space exudes the warmth and heritage of this iconic bourbon maker, was a complex task.
4. Sensory Experience: Designing an environment that engages multiple senses – sight, smell, taste, and touch – to evoke the spirit of Woodford Reserve was a unique challenge, requiring careful planning.
5. User Flow and Comfort: Ensuring that travelers can move through the lounge with ease, find comfortable seating, and access amenities without congestion required a thoughtful spatial layout.

Design Proposal

Our design proposal for the Woodford Reserve Sensory Lounge at JFK Airport is a reflection of Woodford Reserve’s commitment to crafting exceptional bourbon. It’s an immersive experience, inviting travelers to pause, unwind, and savor the journey. Here’s our proposed design:

1. Space Optimization: We’ve utilized a mix of open seating and private alcoves, carefully arranged to maximize space. Rich wood finishes and leather upholstery create an inviting atmosphere. An expansive, well-lit bar serves as the lounge’s focal point.
2. Compliance and Regulations: To meet security requirements, we’ve designed a secure lounge entrance and exit. The lounge also includes a dedicated space for duty-free purchases, seamlessly integrated with the overall design.
3. Branding Integration: Woodford Reserve’s brand essence is woven into every detail. From custom-made wooden bourbon casks transformed into seating, to bar countertops crafted from reclaimed oak barrels, the lounge exudes the brand’s craftsmanship.
4. Sensory Experience: The lounge features an aromatic whiskey wall, where travelers can sample the scents of various whiskey elements, and a tasting bar offering a curated selection of Woodford Reserve bourbons. Subtle lighting and curated music enhance the sensory experience.
5. User Flow and Comfort: Circular pathways guide travelers through the lounge, preventing congestion. Ample seating options cater to diverse traveler preferences. Charging stations, private workspaces, and complimentary Wi-Fi provide a comfortable work environment.
6. Artisanal Craftsmanship: The lounge incorporates handcrafted elements like copper fixtures, leather-bound menus, and a living moss wall, invoking the artisanal spirit of Woodford Reserve.

Design Proposal

The Woodford Reserve Sensory Lounge at JFK Airport is a harmonious blend of travel convenience and bourbon craftsmanship. This sensory oasis transports travelers to the heart of Kentucky, where the art of bourbon-making meets the excitement of the journey.

We invite you to experience the Woodford Reserve Sensory Lounge, where the art of craft and the joy of travel seamlessly unite.

Crafted for You, Wherever the Journey Takes You.

3D Renders